The Future of Book Blogging

I was thinking about writing a meaningful introduction, but I`ll just get to the point. Unless something will change in the future, I don`t know if book blogging can survive. There, I`ve said it, and I know it might piss some of you off. If you have a Twitter or Instagram, you know that there`s always something going on in the book community. I actually miss the days when I wasn`t active on social media, which is why I`ve rarely posted anything these past weeks. I know I`m a small blogger, but I love book blogging, and it makes me so sad to see how there`s always a scandal going on.



WHAT CAN WE DO?

Show your support

For starters, be kinder, and not judge people for stupid things, like not reading classics or buying books (more on that soon). If you shame people for things like these, ultimately they'll lose their passion. There are many book blogs popping up, but not many continue. I also feel that we should be more supportive. Engage with others, promote their content on social media, tell them about opportunities. 

Accept that nobody is perfect

I will get so much hate for this, but I accept the consequences of my words. There are problematic people and then there are people that made a genuine mistake, maybe years ago. I`m not saying that you should condone harmful behaviour, but don`t crucify people for honest slips. It`s not my place to say it, but POC are held to such high standards, and it feels like some are waiting for a mistake to happen. Again, I`m white so I don`t know if I should intervene, maybe see what POC have to say about it (look at the latest Grazia scandal for instance). Obviously, educate someone if they`re in the wrong, but don`t try to cancel them if they had good intentions. 

Fight for bloggers to be paid

I don't understand the reluctance of engaging with sponsored content, for a number of reasons. First of all, nobody will risk their credibility for a few bucks. Even if something was paid for, the opinions you're reading are honest. I also think it's ridiculous to question a book blogger integrity for something that's normal in other niches. 

Second of all, unlike beauty or fashion bloggers for instance, we don't have that many opportunities. Maybe we'd have more if we actually demanded to be paid for our hard work.

Ultimately, saying that book bloggers shouldn't be paid is selfish and comes from a privileged point of view. Why not turn your passion into a career? I am a struggling stay-at-home mum and rely only on my husband's income. Let me tell you, it would be great if my side hustle could bring some cash. And there are many others like me. Students, moms, hard-working individuals that need extra income. Saying that sponsored content wouldn't be the same is quite insulting.


Invest in yourself and your passion 

I am about to address the book-buying issue, and I am a bit nervous. Who are we to judge what other people are doing with their money? Do we know the whole story? I come from a poor background, and like I said earlier, I am not in the best place financially. But why would I feel bad if someone hauls 40 books? If it makes them happy, good for them.

I am someone that promotes sustainable living, and you might think that this is in contradiction with my beliefs. Not really, cause books have a purpose and they bring us joy. So whether you're getting new releases or buying second-hand, you're supporting a business and someone's dream. Let go of that negativity and try to focus on yourself.

If you have the means, try to invest in your passion. There is this wrong conception that you need lots of money to make it as a blogger. Not really. For example, most of my bookstagram props are household items or thrifted items. The only area where you should spend a bit is the tech one. And don't worry, even that won't make you go bankrupt. Most importantly, get your own domain and maybe a custom template. You don't need something fancy, just get one from Etsy. Some say that hosting is important, but I don't do it. 

When I say that you should invest in yourself, I also take into consideration the time you put into achieving your dreams. Take a few free courses or browse Pinterest for relevant articles. Learn as much as you can about SEO and blog traffic, so more people can see your awesome posts. 

Accept that change is good

Blogging is constantly evolving, even though it is not as popular as it used to be. Obviously, Booktube will always do better, but book blogging can and should survive. But we need to accept change. A few years ago when people started their book blogs it was one of the best things to happen to everyone. Suddenly, you didn't rely only on biased reviews from known publications. Ordinary people had something to say, and that changed the way we look at books now. Change was good then, and it's good now.

I am sorry if this post was all over the place, although I hope you got the message. To conclude, be kind, support others and accept that some want to make a career out of book blogging. At the end of the day, we're here to share our love of books. 

The Future of Book Blogging


5 comments

  1. This was a real thought-provoking read! I am also a book blogger and this is just a hobby for me. I do understand that for some it would be an important source of income should that be made available (or a stepping stone to a paid position with a publisher etc). Thanks for sharing.

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    1. It was a hobby for many years as well, but since I`m a stay-at-home mum, I would love to earn some money doing something I love. The discourse it`s complcated, but it`s ridiculous to think that people won`t be honest anymore if they`re paid.

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  2. I never really come across the controversies but I know they're out there. Why can't everyone just get along? Why do we have to shame people for their interest in certain books? It's disheartening.

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    1. It`s quite disappointing, but I suppose every community has its problems. I do hope we`ll be more united in the future.

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  3. I LOVED this post! I'm a book blogger, but I don't feel comfortable hunting sponsors down because of the controversy surrounding book bloggers. I hate that, because y'all are some of my favorite people!

    Eventually, I hope that this will all get better, and book bloggers will be seen as the awesome sauce they are!

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